quoms:

The thing about Those White People Baby Names is the way they so poetically express the tension between individuality and rigid conformity. These parents all want to name their child something unique, because they value the concept of uniqueness, yet simultaneously they abhor it in practice… ergo, 30 different spelling variations on the most normative possible names. This homogeneity-masquerading-as-diversity is inseparable from capitalist consumer culture and in fact is directly analogous to the experience of walking into a grocery store and being asked to “choose” between 50 varieties of toothpaste with the same exact ingredients, 12 brands of laundry detergent, etc.